Inbound Marketing is an innovative concept of marketing based on attracting the attention of prospective clients and customers.
It's a new notion of marketing—reaching clients on their schedule, at the exact moment when they are searching for products and services. By providing educational and informational content, especially through the internet, you can now reach your audience on their terms. No more hard sell, no more annoying cold calls, no more unwelcome interruptions.
Outbound Marketing, on the other hand, is traditional marketing methods that disrupt prospective clients and customers with ads, commercials, direct mail, telemarketing and cold calling.
In the current age of DVR, Tivo, caller ID, and digital media subcriptions, folks now have the tools to eliminate ads and commercials from their busy lives.
TOOLS OF INBOUND MARKETING:
• Webites, Blogs , eBooks • Webinars, Search Engine Optimization (SEO), Permission-based Email Marketing, Social Media, Analytics
TOOLS OF OUTBOUND MARKETING:
• Print Ads, TV Commercials, Radio Commercials, Cold Calling, Telemarketing, Email Blast to Purchased List
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
— John Wanamaker. Philadelphia department store merchant (1838 - 1922)
Inbound Marketing =Measurable Marketing
Measurable marketing is no longer an oxymoron. Website analytics, segmented email lists, and lead generation are now measurable and trackable with Inbound Marketing tactics.
You no longer have to guess at which of your marketing campaigns are winners and which of your campaigns are losers. Website analytical software like HubSpot and Google Analytics measure now many folks are visiting your site and how they found you. Say goodbye to spending way to many $$$ on print ads and traditional PR releases that are next to impossible to measure
Outbound vs. Inbound is not such a tough decision!
Why try to reach folks with ads and commercial, who are mostly just trying to avoid your message anyway.
By reaching folks with inbound marketing you can "get found" by people already searching and shopping in your industry. In order to get found with inbound marketing, you need to set your website up like a "hub" for your industry that attracts visitors naturally through search engines, compelling content, and social media.
Inbound Marketing is No Magic Bullet
Inbound Marketing requires a ton of time and commitment. The great thing is that you do not need to be a mega corporation, nor need to run super bowl ads, but you do have to be commited to producing compelling content in order to get found, get trust and get clients. Even after you have converted a lead into a customer, the commitment does not stop there. You want your customers to be your biggest advocates. How do you accomplish all this? Well, you can start by talking with Christina about how the inbound marketing process can help your business grow. It's free, there's no obligation, and you'll discover a whole new world of marketing!
You can also check out any of our free downloads like our 5 Keys to Generating Leads on Your Website.