Your website is a digital representation of your financial organization—you have about 5 seconds to impress an online visitor.
FREE EBOOK: 15 ONLINE FEATURES EVERY WEBSITE MUST HAVE
Take Control of Your Website
Your website is one of the most important tools that you can use to grow your business. It is a representation of you and your organization. It is an extension of who you are and what your business offers.
Your website must be 100% professional looking because you need to make a great impression on your current and prospective clients/customers.
Your website is the hub of your online/digital marketing. The number one most important goal of your website is to engage visitors, convert those visitors into qualified leads and then into paying customers.
“Having an entirely customized, personalized space on the web is vital to your success in standing out & differentiating yourself."
—Caroline McNaught
FREE EBOOK: THE ULTIMATE CHEAT SHEET FOR ON-PAGE SEO
Websites That Work
Purpose
What is the purpose of your website? Who are you trying to attract? Why are you creating a website? What is the objective of your site?
- Sell services directly to visitors?
- Gather leads?
- Gain awareness ?
If you cannot answer these questions, the visitors to your site will become confused and leave your site in a hurry!
Content
- What content and what information will be on the site?
- How many pages?
- What images will be used?
Websites are more than a pretty face & fancy design. At the core of every successful website is successful, engaging and meaningful content. Let me say that again... “At the core of every successful website is successful, engaging and meaningful content. "
Engaging Content & Images are the driving force that fuels a great website design.
Each page of your site should answer these two questions:
- What is the purpose of this page?
- What a do I want a visitor to do on this page?
Design
The visual elements of your website, such as colors, types of images, fonts and compelling calls-to-action make up the design stage of your site . Your website's design is the foundation of a strong communication strategy between you and your site's visitors.
Usability
Clear content, compelling images and user-friendly navigation is the key to attracting and keeping visitors on your website. Once you attract a visitor you don’t want them leaving your site because it is confusing or unclear. Your main goal is to keep your visitors engaged.
You want your website to capture the identity of visitors interested in you and your services. Buttons and calls-to-action for offers that are a fair exchange for your visitors' contact info are key to engaging your visitors. Remember, your website is a hub of ALL your marketing activities. Word-of-mouth referrals and networking referrals will visit your website to check out who and what you do. Make their experience easy.
A responsive website design that is easily viewed on a desktop, laptop, tablet or smart phone and easily gives your visitors the information they need and WILL KEEP YOUR VISITORS HAPPY!
FREE EBOOK: 15 ONLINE FEATURES EVERY GREAT WEBSITE MUST HAVE
Analytics
A great site keeps track of your visitors and how they behave. Analyzing the number of visitors, sources, page views and interactions to your site each month gives you valuable insights. Measuring the success of your site allows you to determine what strategies are working and what strategies are not!
