As a bold move to instigate and encourage users to create content and share them on social media platforms, Instagram has announced a brand new feature – Instagram Stories.
Nothing transfixes the human brain quite the same way that visuals do. That's why if you throw an image up on your Facebook post you're likely to more than double the engagement. But the web is littered with content, ranging in quality from completely worthless to simply stunning. Every minute there are 216,000 photos posted to Instagram alone! (source). It's hard to stand out, so in order to achieve your marketing goals you have to use every resource you have ...especially visuals.
A watermark can be any number of things associated with your brand. It is overlaid on the images you create such that you claim ownership to them.
Creating a great brand is like a planting a flower. You need to start with the basic ingredients. Good soil and proper sunshine. You would not plant seeds in sand. You would not plant a sunflower in a basement. Same thing with a brand. You need to start your brand with quality, well-chosen ingredients.