Nothing transfixes the human brain quite the same way that visuals do. That's why if you throw an image up on your Facebook post you're likely to more than double the engagement. But the web is littered with content, ranging in quality from completely worthless to simply stunning. Every minute there are 216,000 photos posted to Instagram alone! (source). It's hard to stand out, so in order to achieve your marketing goals you have to use every resource you have ...especially visuals.